Author(s): David Hieatt
In terms of using social media to grow your business, we are all looking for the next platform or app. That magic 'multiplier' that gets our story out in the world. But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that just, well, work. Take the simple newsletter. It is one of the best ways to grow a business, build the community and culture of your brand. Like a tree needs its roots, a brand needs to build its roots too. A great newsletter can do that. And yet most people ignore it, dismiss it, or use it poorly. But this tool, in the right hands, is as powerful as they come. In Do Open, you'll discover a strategy and simple methodology in how to produce a killer newsletter. Time and again. And why for leading digital marketers - done well - it remains the most successful form of marketing. Build community. Build your brand. Build long-term growth. Discover why the simple newsletter is pure and utter gold.
David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The 'Scrapbook Chronicles' Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any standard. Before starting Hiut Denim in his home town of Cardigan in Wales, David worked at Saatchi and Saatchi and then built howies into one of the most influential active sports brands of the last decade. After selling howies to Timberland, he co-founded The Do Lectures. Voted in the top ten ideas festivals in the world by The Guardian, it now takes place in West Wales, California and Australia. David has spoken at Apple, Google, and many other top companies. He is the author of Do Purpose, published in 2014 by Do Books.