The Crowdsourceress

Author: Alex Daly
Homepage_9781610397605

Stock information

General Fields

  • : $23.00(AUD)
  • : 9781610397605
  • : The Perseus Books Group
  • : PublicAffairs,U.S.
  • :
  • :
  • : March 2017
  • : 21.00 cmmm X 14.00 cmmm X 1.60 cmmm
  • : United States
  • : 22.99
  • : May 2017
  • :
  • :
  • : books

Special Fields

  • :
  • :
  • : Alex Daly
  • :
  • : Paperback
  • : 1
  • :
  • : en
  • : 658.15224
  • :
  • :
  • : 256
  • :
  • : TBD
  • :
  • :
Barcode 9781610397605
9781610397605

Description

"Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." --Phil Baker, COO, Pono
"Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips."--Jesse Reed, cofounder, Standards Manual
In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to



  • Get fans and influencers excited about your launch

  • Build an appealing and powerfully designed campaign

  • Access proven video tips, pitching tactics, press releases, and rewards ideas

  • Avoid the most common headaches and pitfalls



Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.

Reviews

-The success of our campaigns have been the result of three things: quality content, good storytelling, and crowdfunding management by Alex Daly. I can say with certainty that we wouldn't have surpassed our goals without her involvement, and owning her book, The Crowdsourceress, is like having her 'special sauce' right at your fingertips.---Jesse Reed, Co-founder of the Standards Manual

Author description

Alex Daly is the founder of Vann Alexandra-a creative services agency that gets projects financed through crowdfunding-and is the industry's "Crowdsourceress," a name she received in the press for her expertise in crowdfunding. Alex has served on panels at distinguished film festivals and universities and is a featured columnist for the Big Think. Before transitioning into crowdfunding Alex was a producer and production manager; her films have been selected by the world's most prestigious festivals including Sundance and Tribeca. Before that, she was a journalist for numerous publications, including New York magazine and SPIN, as well as the sole researcher for WSJ magazine.