Basics Creative Photography Design Principles

Author(s): Jeremy Webb


Introduces students to the use of design methodology in the creation of photographic images. This book guides students through a comprehensive range of principles traditionally associated with design, including the use of line, shape, colour, space, texture and light, and demonstrates how these can be applied to photography.


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"Photographer Webb offers a beautifully designed and very useful introduction to the creative composition of a photograph. Although this volume explores the particulars of design theory via photographic illustrations, these principles are universally applicable. Thus, this book will interest anyone involved in the creation of visual images. Beginning with fundamental building blocks and moving to case studies and creative strategies, this volume, with its combination of text and images, provides readers with authoritative principles and superb photographic examples ... Images by Ernst Haas, Martine Franck, Henri Cartier-Bresson, Angus Fraser, Alexander Rodchenko, and dozens of other featured contributors are among the best photographs ever made. They brilliantly illustrate the ideas discussed in the text. Summing Up: Highly recommended. All levels, all libraries." R. M. Labuz, Mohawk Valley Community College (Reprinted with permission of Choice, copyright 2011, American Library Association). "Very good ... Very clear and well presented. The standard I have come to expect from AVA. Basics Creative Photography 01: Design Principles fills a gap that we have had up till now." Peter Savage, Reading College, UK. 'Enjoyable and informative in equal measure...' Ashley Beolens,, January 2011. 'As a one-off book it is a great learning aid.' Jeremy Goffin, Grimsby Institute of Further & Higher Education, UK.

Jeremy Webb is a photographer and tutor with over 25 years' experience. He has travelled extensively throughout Europe, shooting stock for agencies; joined a team of cruise ship photographers based in Florida; and was an expedition photographer with an environmental charity based in Tanzania. More recently, his work with 'light painting' has received much attention, and has been featured in the British Journal of Photography, as well as numerous published portfolios and websites.

General Fields

  • : 9782940411368
  • : AVA Publishing SA
  • : AVA Publishing SA
  • : November 2010
  • : 233mm X 163mm X 17mm
  • : Switzerland
  • : books

Special Fields

  • : Jeremy Webb
  • : Paperback
  • : 771
  • : 192
  • : 200 colour illustrations