Basics Design 01 Format Second Edition

Author(s): Ambrose George & Harris Paul


One of the fundamental topics within graphic design, format represents the physical point of contact with the user. Basics Design 01: Format examines established format standards and demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. New material in this edition includes a new chapter, focusing on on-screen, online and moving image, and much of the content has been updated and restructured.


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One of the things I have really enjoyed about AVA's books is the selection of images and the various types of paper employed. Not only do your books house valuable content, the content is presented well with great photography - the angle shots, close-ups, etc. I currently use AVA's "Basics Design: Format "and "Print and Finish "for my two senior production courses. The heavy use of images with tight definitions and commentary appeal to the students and the type of examples selected by the authors inspire stronger design solutions. Elsi Vassdal Ellis, Western Washington University, USA (first edition) Extremely visually clear book. Excellent variety of formats succinctly explained; all very inspiring. This is perfect for providing our students with ideas on how to present portfolios/design reports and even CVs...instead of the usual boring format of bound plastic sheets. Richard Frankland, University of Salford, UK

Gavin Ambrose MA is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris PG Dip is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is co-author and a collaborator on books about packaging design and design principles.

General Fields

  • : 9782940411795
  • : ava
  • : ava
  • : May 2012
  • : 230mm X 160mm X 20mm
  • : Switzerland
  • : books

Special Fields

  • : Ambrose George & Harris Paul
  • : P
  • : 612
  • : 741.6
  • : 208
  • : 200