Author(s): Schwesinger Borries
Filling in a form may be an everyday experience, yet as an aspect of design that affects all our lives, forms are often overlooked. Order forms, invoices, applications and questionnaires are all standardized ways of requesting or presenting information, designed to focus on the essentials and so make life faster and simpler. But if a form is too complicated, confusing or obscure, it can become a barrier to clear communication, wasting time and money and potentially harming the publics perception of a business or brand. Successful forms do exist efficient, streamlined and even stylish but they are a real challenge to create. This unique and invaluable source book shows what good form design can achieve. Packed with practical advice and inspiring ideas, it brings together a comprehensive collection of great designs for both print and digital media, showcasing a range of thoughtful, elegant or witty approaches to form creation and proving that attention to even the smallest design elements can make a big difference to the way that people and organizations interact.
One of the designer's roles is to turn disorder into order, particularly when it comes to everyday documents like forms for banks, insurance companies, utilities, the census and so much more. When they are logically, rationally and, yes, handsomely designed, it could mean the difference between minutes and hours of labor. This is why The Form Book: Creating Forms for Printed and Online Use, by Borries Schwesinger, is so necessary. Not only is this an invaluable handbook for designers, it should open the eyes of anyone who produces forms.