Helvetica Forever

Author(s): Lars Muller


Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a " a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helveticaa (TM)s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields a " from signal design to party flyers.


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Product Information

General Fields

  • : 9783037781210
  • : Lars Muller Publishers
  • : Lars Muller Publishers
  • : 0.735
  • : 266mm X 192mm X 17mm
  • : Switzerland
  • : books

Special Fields

  • : Lars Muller
  • : Hardback
  • : 1007
  • : 745.20973
  • : 130
  • : 150 illus. in color.