Author(s): Richard Morris
"The Fundamentals of Product Design" teaches students the key principles and processes of product design. Writing a book about product design can be challenging because it is a discipline that touches on so many subject areas. A book that covers all of these subjects in any detail will extend to many volumes. So product design books tend to break the subject down into parts and cover different perspectives. This book aims to provide a little of all of these books in one. By touching on a variety of key areas, it aims to provide pointers to designers as to what to think about and where to go next. In so doing it also aims to provide an integrated and cohesive view of the design process that students of design can sometimes find hard to grasp.
"The book cites very useful case studies. Chapter summaries are constructive and handy. The number of essential topics is covered. Very well photographed contents are presented." Anagha Vaidya Soocheta, University of Mauritius, Mauritius. "I think this book is interesting with great examples and visual materials. It gives an overall view of product design. I teach Product Analysis and I think this book will be useful. The book's design is great. This is the quality that you expect from a Product Design book." Mariana Dotchera, University of Portsmouth, UK.
Richard Morris trained in Engineering Product Design at the Polytechnic of the South Bank, and worked as a designer in Australia and London on a number of projects, ranging from light fittings, cooker hoods, point-of-sale fixtures and train seating and carriages. He later worked as a troubleshooter for GEC Alsthom Turbine Generators. On completion of a Masters degree in Business Administration, he ran his own business for seven years, and worked with new business start ups in energy saving, and in innovative crafts. He joined the University of Brighton in 1998, where he is now Head of the Centre for Design Technology. The Centre is a UK Centre of Excellence in the Teaching and Learning of Creativity and hosts courses in Product Design and SEKE.