The Tote Bag

Description

Tote bags are becoming more and more popular because they are reusable and eco-friendly. This affordable and stylish alternative to the ubiquitous plastic bag is now also a fashion statement. The use of tote bags has spread from the eco-savvy shopper to the style-conscious consumer. With this shift, totes have moved from being a purely utilitarian item to a medium for self-expression. The printed design on the tote bag is effectively a communication message to express a persons personality. The graphics, imagery and messages displayed on tote bags are becoming increasingly sophisticated, subtle and imaginative. This book showcases some of the most striking, inventive and subversive of current examples of the tote. The featured totes come from a wide range of illustrators and graphic designers around the world, with designs including floral prints, typography, illustrations and characters.

Author description

itesh Patel has several years' experience in illustration and design, and set up his multi-disciplinary studio, DesignBite, in Shoreditch, London, in 2007. His clients include British Airways, Christie's the auctioneers, Duck and Cover clothing, The Economist, French Connection, Galaxy chocolate, The Guardian, Hal & Riney San Francisco, HSBC, Jack Wills, John Lewis, John Murray Publishing, Jury & Co, MTV, Ted Baker, Tesco, TBWA, Tres Generaciones, The Gild and Vodafone. Jitesh launched the Tote Prints blog (toteprints.wordpress.com) in 2009. Patel's work has been featured in numerous magazines, newspapers and books, including the book 300% Cotton by Helen Walters (Laurence King Publishing), IdN Magazine and Computer Arts magazine.