Author(s): Clare Buckley
"Basics Fashion Design 08: Styling" explains how to analyse and translate fashion collections. It emphasises the importance of cultural and historical research as integral to the creation of original and innovative work. A stylist is responsible for choosing the look and clothing for a fashion image to communicate a fashion idea, trend or theme, or to advertise a fashion product. This book outlines what it means to style for a catalogue or advertisement (commercial styling), or a magazine (editorial styling) and what types of skills these different fields require. The shoot process is broken down step by step to demonstrate the preparation and editing of clothing, the shoot day itself and the post-production processes. The book is richly illustrated with styled shots that have been created not only by professionals but also undergraduates; proving that even on a limited budget, with tremendous imagination and drive it is possible to create beautiful and relevant work.
Clare Buckley is fashion editor for the UK's The Guardian Weekend magazine. She has worked in the industry for over ten years as a fashion editor and freelance stylist. Alongside her job at The Guardian, she is an associate lecturer on the Fashion Promotion with Styling course at UCLAN. Jacqueline McAssey is the course leader in Fashion Promotion with Styling at UCLAN, where she has taught for over ten years. Prior to her career in education, Jacqueline worked in the industry in fashion promotion. She also works as a freelance stylist, styling editorial and commercial projects, events and exhibitions.
Introduction. The fashion stylist: What is fashion styling?; Aspects of the job; A career in fashion styling; Interview: Christopher Shannon; Interview: Deborah Cartwright. Essential research: Fashion awareness; Fashion communication and culture; Contextual studies; Fashion referencing. Sectors within styling: Editorial styling; Commercial styling; Still-life styling; Personal styling; Interview: Siobhan Lyons; Interview: Emma Jade Parker; Interview: Carol Woollam. Preparing for a photoshoot: Working with a team; Inspiration and development; Casting the model; Locations; Sourcing clothes; Props and set design. The photoshoot in production: Production planning; Final brief and testing; Day of the shoot; Editing photographs; Post-production and layout. Fashion in motion: Styling for the Internet; Online blogs and magazines; Catwalk shows and events; Fashion film; Interview: Clare Potts; Interview: Jana Kossaibati; Interview: Matthew Pike. Bibliography. Further references. Index. Picture credits. Ethics.