Author(s): Katie Baron
As twin agents of creative expression, fashion and music have long shared a powerful mutual attraction: from the Sex Pistols to Madonna, Kylie Minogue to Lady Gaga, fashion has consistently amplified our understanding of the band (and in many cases the brand) - fuelling the fantasy, giving context to the sound and adding depth to artists' wider agendas. From pop videos to editorial shoots, via the evolution of some of the industry's most significant and era-defining pairings/collaborations, this book focuses on the power of fashion as a make-or-break tool within the music industry's creative process - making it an essential reference point for anyone interested in fashion's role as a medium with which to innovate, communicate and build enduring brands.
Katie Baron is a journalist, author, editor and creative consultant specialising in architecture, fashion and retail. She is currently the fashion features editor of Volt Magazine and contributing features editor for Luxure and 125 Magazine. She is also the Senior Editor - Retail, Architecture and Spaces for creative intelligence and trends forecasting agency Stylus Media Group.