Do Disrupt: Change The Status Quo, Or Become It

Author: Mark Shayler

Stock information

General Fields

  • : $27.00 AUD
  • : 9781907974045
  • : The Do Book Co
  • : The Do Book Co
  • : May 2013
  • : 25.0
  • :
  • :
  • : books

Special Fields

  • : Mark Shayler
  • : Paperback
  • :
  • :
  • :
Barcode 9781907974045
9781907974045

Description

This book is about disruption, about doing things differently, about having ideas that will change the world. That will at least change your world. It's also about delivering those ideas. Do Disrupt is a workbook that will help you create ideas and take them from initial concept to market. It will encourage you to define your customer, identify the competitionand then out-smart them. You'll find out why you need a chat with your Nan and a tape measure. It's not enough to shake things gently and create a small change. Think big. Be innovative. Make a difference.

Author description

Mark Shayler runs an innovation and environmental consultancy called Tickety Boo. He has worked with some of the world's largest and smallest businesses to develop new products and services - and in the process, saved them shed loads of carbon (technical term) and over GBP100 million. He works with companies and individuals to help them develop ideas and move on. He's a public speaker (quite funny), trainer, a founding partner of the Do Lectures. He also helps run Good for Nothing - a collaborative group that deliver design and strategy work for good causes, for nothing.