Author(s): Gatter Mark

Design

This book gives designers the confidence to do everything necessary to ensure trouble-free, high-quality printing to calibrate images (colour and black and white); adjust trapping levels in all the major software applications, and mix colours that won't print as something that is a complete surprise. It explains scanning and resolution, and discusses good and bad image formats, describing techniques to make images look good in print even if they have been downloaded from the internet. There is advice on how to get accurate quotes from a printer, a checklist to use when sending a job to print and a glossary of print production terms. This book is not only for students and is an invaluable resource for young graphic designers, who very often don't know how to brief printers correctly. First edition of this title is published as "Getting it Right in Print", (9780810992061) by Abrams (2005).