Author(s): Shoichi Aoki
Fruitsis a collection of Tokyo street fashion portraits from Japan's premier street fanzine of the same name. Fruitsmagazine was established in 1994, by photographer Shoichi Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. Over the last five years, the magazine has grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of the kids featured in the magazine is between 12 and 18, and the clothes that they wear are a mixture of high fashion - Vivienne Westwood is a keen favourite - and home-made ensembles that when combined create a novel, if not hysterical, effect. This extensive collection of portraits represents a unique documentation of the changing face of street fashion throughout the last decade. Colourful, fascinating and funny, this is the first time these cult images have been published outside Japan.
Shoich Aoki is the leading publisher and photographer of street fashion in Japan. In addition to his work on 'Fruits' magazine he is also the author of 'Streets', a similar venture which charts and photographs the street fashions of major capitals in Europe and the USA. His photographs are simple in their design but extremely well executed as documentation of street life. In depth and personal, they capture the energy and style of street fashion.
Short forward by author Shoich Aoki 300 portraits with associated captions.