How to Set Up & Run a Fashion Label
Author(s): Toby Meadows
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In "How to Set Up and Run a Fashion Label 2nd Edition", Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business. This new, expanded edition contains information on e-commerce, sustainability, five new case studies and updated images throughout.
Product Information
Toby Meadows is a Director of Three's Company Creative Consultancy, providing services to the fashion industry, and a Director of the womenswear label Belle & Bunty. He is a fashion business consultant and a visiting lecturer at the London College of Fashion. He writes and delivers, internationally, short courses for professional development within the fashion sector. He also acts as a consultant to the Centre for Fashion Enterprise in London, working with the next generation of talented designers.
General Fields
- :
- : Laurence King Publishing
- : Laurence King Publishing
- : 01 July 2012
- : 01 August 2012
- : books
Special Fields
- : Toby Meadows
- : Paperback