Author(s): Mark Shayler
This book is about disruption, about doing things differently, about having ideas that will change the world. That will at least change your world. It's also about delivering those ideas. Do Disrupt is a workbook that will help you create ideas and take them from initial concept to market. It will encourage you to define your customer, identify the competitionand then out-smart them. You'll find out why you need a chat with your Nan and a tape measure. It's not enough to shake things gently and create a small change. Think big. Be innovative. Make a difference.
Like a monk in a joker's costume, "Do Disrupt" is serious and reflective at heart, with bright colours, bells and whistles to draw you in. Give in to its cheek and charm you won't regret it! Jonathon Porritt, Founder Director Forum for the Future--Jonathon Porritt"
Mark Shayler runs an innovation and environmental consultancy called Tickety Boo. He has worked with some of the world's largest and smallest businesses to develop new products and services - and in the process, saved them shed loads of carbon (technical term) and over GBP100 million. He works with companies and individuals to help them develop ideas and move on. He's a public speaker (quite funny), trainer, a founding partner of the Do Lectures. He also helps run Good for Nothing - a collaborative group that deliver design and strategy work for good causes, for nothing.